Tuesday, February 17, 2009

Yo Ho, and a Local Book Signing.

Because of my super ninja awesomeness, we're having a special guest today. I'm not one to brag (why is it that I can hear my mother's voice inside my head laughing while saying, "You are a rooster, watch you strut.") but I have the bestest person joining the crew today. I can say this because I've met her in person and she's super fab and really encouraging and a great CP.

 

Joining me today on the ship is Anne Krist (author of Burning Bridges, and "sister" to Dee S. Knight whose The Fireman and the Ice Queen releases this June). Today's blog is an article Anne wrote as  an ode to local book signings. (I like to call it, "I feel pretty" because she got it stuck in my head.) I'll turn it over to so you can now realize how a real writer keeps you enthralled on a Wednesday.

 

Take it away, Anne.

***

Book signings are the joy and the bane of writers. They can be full of fun where readers, friends and family stop and chat whether they buy a book or not, and they can be long-line joyous successes where you sell so many books you go home singing I Feel Pretty.

 

Then there is the other kind of signing event, the lonely kind, sometimes more familiar to authors who aren't really well-known. You can imagine what I mean if you haven't experienced it yourself. You sit at a little table not large enough for your signs and goodies and books, smiling at everyone who walks past. Their eyes flash questioning looks; you try to look reassuring, friendly. You say, "Have you read my latest romance?" They move their children to their far side, away from the crazy woman holding up the trade paperback, and hurry them along. Or they hasten by not making eye contact. Or they stand in front of the table, blocking it from everyone else, picking up a book, putting it down. Picking it up, putting it down. Picking it... Until they walk away buying nothing. Grrrr.

 

I had a signing this past Saturday in the adorable little bookstore in my adorable little town here in Illinois. My day was marginally successful but I do have a few tips and one or two things I'm changing for next time.

 

Don't bring chocolates. Really. I was surprised but here's the lesson I learned. Women in my adopted hometown do not appreciate one of God's greatest creations. Even their children walked past the basket of Kisses and Dove hearts without a backward glance. Is there something in the water here?? I mean, isn't it un-American to pass up chocolates? It was Valentine's Day, and what else should I have brought as an enticing treat to lure people to the table? After all, flowers are a moment's fleeting pleasure while chocolate is forever. On the hips, at least. Anyway, next book signing, I'm bringing a crudités tray.

 

Speak to everyone. I think I said something to every child who passed my way and every harried mother, as well as the two elderly gentlemen who looked more like they read Civil War histories than romance. But you never know, right?

 

Stand and address people. The aisles in my bookstore were too narrow for me to stand in them, but if you can, stand-don't sit-by your table, book poised and at the ready. Greet store patrons when they get close enough and jam your book in their grubby, little hands. Hard. Keep contact until they get the idea they can't just drop it on the table again. Some potential buyers are deviously stubborn in their resistance to buying your book.

 

Make sure you've met your support team. The manager in my store is a lovely person, but she was tied up almost the whole time I was there. My support system were two wonderful high school students. Before things got busy, we chatted. Afterward, they greeted people with, "Please stop and meet our local author." They also helped with anything I needed.

 

Invite every single person you know. Everyone. We have a very small family and I don't push my books on them, believe me. But I definitely guilted them into coming to the book signing. Why? Because no one knows if your family buys your books or not, but everyone knows if you sit two hours and not a single person shows up at a book signing. You at least have to have family. Besides, it's times like these when you really see the up side of having relatives close by. Make the most of it.

 

Have fun. I didn't sell all the books I took and displayed so artfully, but I did have a good time meeting other people in town. And I had my choice of chocolates.  J

 

Most publishers will tell you that book signings aren't worth the time if you're going for the big sales. That's possibly true. I was part of a book signing a few years ago where a my only customer, a man, hemmed and hawed over Your Desire for so long I finally gave him the book. How humiliating. However, greed and desire to be famous aside, other aspects of book signings make them fun and worthwhile. So much so, I might schedule another one for next Saturday. Or not.

 

Do you have book signing stories to share? Or questions? Please send them in, or I'll feel all alone, and I had enough of that on Saturday.

59 comments:

Santa said...

I haven't had my own booksigning yet but I've been to a couple of different kinds. I attended one where two romance authors were given what looked like TV tables to put their books on by the front door. Neither one hocked(sp) their books - so I did for them. I can't help it, it's the salesperson in me. And more people actually stopped and bought books.

I adore freebies so I love it when I get to take home stuff. I highly recommend it. I say keep the chocolates. Maybe those moms or all the moms in that town don' take candy from strangers....

The best signings I've been to were hosted by Adriana Trigiani. She writes fantastic books and is an absolute hoot to listen to. Great, great fun.

I think a lot of authors are get nervous at signings but you are right. Invite everyone you know. Have them bring friends. I think this eases the tension of presenting yourself and, really, your baby to total strangers.

Oh, welcome Anne! I'm so glad I decided to post as soon as I saw this because I usually wait and then never get back in. Sad but true.

2nd Chance said...

Well, great. All my family live at a distance and I have very few local friends. I am doomed. Wonder if the baristas from my local Starbucks would show up? all I can say is I guess I better make some local friends or entice some family to move closer. (Not a chance in hell... Guess I'll learn to sit by meself...sob.)

They passed on chocolate... Wonder what will happen when I dress up like a pirate? I can always hire the local pirate re-enactment group to roam the aisles and shanghai people to the signing table.

*gleefully rubbing hands together at the thought

Honestly, thanks for the tips. Having attended a few signings... may I offer one other comment... When you have the line, and everyone knows your name...fight the glassy look in the eyes and be kind to the fumbling reader. It may be me! (Been there, done that!)

Quantum said...

Hi Anne, welcome aboard.

I have sat by a table at physics conferences waiting for someone to comment on my theories. All I had for freebies was free reprints. Maybe the chocs would have been a bigger incentive!

Speaking as a theoretician, I think gathering friends and family around to create a buzz of interest is a great way to attract people. No-one can resist having a look when they think something interesting is going on and few will want to risk being exposed alone if they are unsure of what is on offer.

If I ever had a book signing, I think that I would arrange to have a few people buying the books and coming back to buy more throughout the day, just to create the impression that you are selling hot cakes. Its called crowd psychology. *grin*

As a gentleman, I think that to entice gentlemen to look at the books, you need a separate pile with very sedate covers and titles. The men can start there in comfort and with something like 'the history of the novel' in one hand they can casually move to pick up 'Your Desire' while retaining macho dignity.

An even better way to entice gentlemen is to blog on the pirate ship. 'Burning Bridges' is a great title and I liked the cover. I wouldn't feel at all uncomfortable browsing that at one of your signings. Actually I think I'm sufficiently enticed to download a copy to read right now! :D

terrio said...

Hello there, Anne!!!

*waving madly*

So fun when you join us on this floating vessel of debauchery. Classes up the joint every time. (And now I have "I Feel Pretty" going through my head. Thanks.)

I have no books to sign, but I've attended many signings. From the giant one at RWA Nationals to a one person signing at the local Waldenbooks. Many of the ladies in my chapter are e-pubbed or with very small presses. They work so hard and it seems they are always holding signings. It really can be a lonely couple of hours.

But more often than not, they manage to sell most if not all of the books (usually around a dozen, sometimes up to thirty) so it can be done. Though I can talk to anyone, I can't sell. I hate to sell. I think if I ever have a booksigning, I'm going to make sure Santa is with me. :)

Marnee Jo said...

Hi Dee/Anne! Welcome (back) aboard!

No book signings for me yet, but I've been to one at the NJ RWA Conference. It's tough. I didn't know much about some of the authors there but it felt a little awkward to stand there and read the backs.

I love these tips though! Crudites.... I'll remember that.

Sin said...

I've been to a couple of book signings. It was for an NYT author and the signing was incredibly busy. One was held in a Sam's and the line wrapped around the store. I was with a group of wild ladies (Woot Woot Batbabes!) and we danced and laughed and made friends with people in line and talked to her daughter and took pictures. It was a lot of fun. A lot of the glammer was dulled this past year when I went. I still had a lot of fun but that first year we had an excellent time.

I think there was food. I can't remember. I say it was from a sleep hang over. I flew back from Phoenix to STL, hit STL to Louisville for two days and flew back to Phoenix. I only did it for the girls.

Sin said...

Mad Chance- You won't be all alone. Like I told Anne, it was too bad I'm not closer to Chi-town. I enjoy being thrown out of book stores. I could've stalked people until they took the book just so I'd leave them alone. LOL I'd do it for you too. Except I'd get to dress up.

terrio said...

Forgot to comment on the chocolate. I could never live in that town. Are you sure they aren't all aliens? *digs chocolate truffle from coat pocket*

I've seen some crazy things at signings, but something that ties to the book is always fun. Kathryn Caskie gave away little tiaras with her books. At the big RT signing, authors kept giving my kiddo stuff but we had to take all the erotica tags off before she got it. LOL! I'll never forget that GIANT straight candy cane.

She also got a fanny pack, a ring that lit up, and tons of chocolates.

Sin said...

I know Anne will be dropping by later to see what's going on. Unlike the rest of us slackers, she's actually working while she's at work.

Sin said...

Yeah, I agree. I would've tore up some free chocolate. I could've ate my weight in chocolate.

Sin said...

I wonder why there aren't more authors stopping by B&N in Columbia. I mean, we're a college town. We're decent size. Why do I never hear of anyone coming here? Is it because STL and KC are more appealing? What a bunch of BS.

I think it would be fun to go to the smaller cities for a signing. I already figure if I ever get to the point I sell a book, I'll be sitting at a signing all by my lonesome while Hellion runs after people trying to give them my book and Matty will be dancing some sort of weird jig he's interpreting from the Starbucks machines.

Lisa said...

Welcome Anne! Thank you for giving us the perspective from the other side of the TV table:)

I was with Sin at both of the NYT signings, and I can't believe she didn't remember the cheesecake! It was busy, but great fun. I can't imagine how tiring it would be for an author to sign and greet so many fans. I've also attended smaller book signings, and enjoyed the more intimate feel. It's great to have the time to stand and chat with a favorite author. I love hearing about how they "found" my favorite characters.

Santa, I love Adriana Trigiani! I bet she would be a hoot in real life. How fun!

terrio said...

Chance - I have no family here and very few friends. Too bad we're on different coasts. Then again, if I have my way, I'll eventually be on that coast. Still looking into that.

Adding to note = Have Santa AND Sin at all signings.

Sin said...

And Matty. Matty can sell anything as long as you feed him.

Irisheyes said...

Welcome Anne! What you described sounds like pure torture to me! I think I'd avoid publishing altogether if they told me I HAD to do that. I'm a rotten salesperson - especially if I'm selling myself. I don't mind being at a signing just not the main attraction so to speak.

I give any author a lot of credit for doing that. I remember being at Eloisa James' signing last April and felt the need to buy the books from every author that had no one at their table. It could turn into a very expensive proposition for me. Sin, you'd have no problem strong arming me into buying a book. :)

Irisheyes said...

"... especially if I'm selling myself"

Okay, that didn't come out right! I should know better than to press submit before proofreading. Every-freakin time I do it I stick my foot in my mouth - without fail!! Anyway, you know what I meant! LOL

terrio said...

Irish - Just think of it as selling your characters, not you. When you have a book out there (notice I said "when"), you'll love those characters and they will be real people to you. They are the ones you're selling, not you. See? Easy peasy. LOL!

Note amended again - Matty is added to the list along with a stipend for the food court.

Sin said...

Irish, I'm the same way. I have low self-esteem when it comes to my writing. I couldn't sell myself out of a paper sack. But I have no problems following people around for others and asking them what they think about something. B&N staff get hives when they see me come through the doors. It only helps that I know the manager. I think it's the reason why I'm still welcomed back. That and I spend a shit ton of money in there.

Wait. Don't tell Matty that. He's still unaware that the whole underneath of our massive bed is lined from top to bottom with book tupperware. LOL

Irisheyes said...

Easy peasy!! LOL Easy peasy for you! You're gonna get Santa! I think I'll get Santa too... and Sin... and Hellion and you and I'll go sit in the bathroom with a nice cocktail with an umbrella in it!

terrio said...

That's another option.....

Sin - Aren't you worried about when you move? LOL! Or do you have a ninja plan for getting those out of there?

Anne said...

Here I am at last! I love all your book signing stories!

Santa, at the last RT book signing I attended, I sat next to Angela Knight (Angela Knight, Dee S. Knight--lucky me!). She had a longgg line which (conveniently) was right in front of me. I sold books to those waiting, so a long line for a popular author benefitted me. (And I was shameless enough to use it.)

Hellion said...

I *heart* Anne/Dee (hey, can I start calling you Andie?): she's the best of all possible crit partners...and I'm still laughing she gave the customer the book. *LOL* Geez, woman!

I don't have any book signing stories yet. I do feel bad at large book signings at conferences, where I buy one person's book, but the person next to them looks like a big-eyed puppy that I'm not adopting. I almost want to not buy either book just so it's fair. (Notice I didn't offer to buy both books. Right.)

Anne said...

Hello, Quantum.

My hubby is a physics person. I haven't attended any conferences with him, but I have been around him and my father-in-law (math person), and you science people are a fun and funny bunch. Right now we live near the Fermi lab and with all the sights to see in Chicago, that's the place we want to go and see.

Thanks for your interest in Burning Bridges!!

Sin said...

I totally have a ninja plan. I cannot tell you my ninja plan because the power that be can sometimes read my mind, but just know the plan is in effect.

Hellion said...

Q, you should DEFINITELY download Burning Bridges. It's a phenomenal book!! Andie (sorry, I can't help myself) is a beautiful writer.

Hellion said...

Don't worry, Sin, I'll get your books sold. I'll chuck it at people's heads to get their attention, cause a bookstore brawl, and when the 6 o clock news interviews you to see what happen, you'll say, "I don't know. It appears everyone was clammering to get the last copy of my latest novel. Supply and demand you know."

Anne said...

Yes, Hellion, you're right!! There's a big craft show we used to go to every year in Richmond. I might love to stop and see the glass etching (I have a thing for seeing someone's etchings...), but have no interest in reindeer made of clothespins. Yet, walking past those clothespins is darn HARD! I feel so guilty. That's when you just have to avoid eye contact at all costs. Also hard. I've gone home with lots of reindeer in years past.

The guy I gave the book to obviously was torn about buying it. He was visiting people in St. Louis and nervous about what his wife would say. I like to think that my gesture led to many book sales later. Jeez! Is it any wonder I write romance??

One thing I remember about that encounter is that relatives were with him. As they were walking out the door, the woman said, "I want to read that before you go home." LOL!

Anne said...

Awww, thanks, Hellion! And thanks to you and Sin for touting my crit partner skills. "Crit" is just short for "critical," you know? I'm a Virgo and got that down in spades. ;)

I heart you, too! And I'm hiring you guys for my next book signing! I'm lousy at promoting myself!!!

Andie is better than DeeAnn, I suppose. That makes me sound like a 1950s singer.

Anne said...

2nd chance, where are you signing? I'd come if at all possible and talk you up. I can do it for other people.

Sin said...

I love craft fairs! I'm not one of those people who have a hard time saying no either. For the longest time I never had money to spend, so window shopping was the only sort of shopping I'd do. But I love crafts. I love people who do crafts. I could spend hours going through crafts. There is a craft fair in STL (it's a real big one, I can't remember the name of it but my SIL takes me) and we stay all day.

hal said...

Hello Anne!
As someone horrifically shy, that sounds like a nightmare come to life for me! But kudos to you for sticking it out and selling some books! Woo!

I've only been to two book signings, both for NYT authors, and they were two very different experiences, I must say. One was great fun with balloons and give-aways and lots of energy. The other was down town DC, and a signing for Chuck Palahniuk (Fight Club), full of yuppies in dark suits having philosophical discussions. Needless to say, I had more fun at the first (though ironically I bought more books at the second!)

Sin said...

Loved Fight Club. There's nothing darker *spoiler* Than having a fight club with your alter ego.

terrio said...

Sin - I had never seen that movie and one day caught the end of it on cable. I was amazed to find out that's what was going on. LOL! And the end of that is strange.

2nd Chance said...

OK, so first pirate that gets a nice fat publishing contract will fly the crew in for signings...sounds good to me. Oh, and Mattycakes, too. And Anne. Don't forget to be prepared with bail money...

Got it!

2nd Chance said...

Uh, I meant the author doing the signings should be prepared with bail money. Not Anne. You don't have to foot the bail, Anne...

Anne said...

No, 2nd Chnace you had it right. If Hellion and Sin are any indication, I am definitely THE most boring of the lot, so it's only fair I have the bail money. I could take up a collection, lol.

Sin, you and I need to craft fair it--I love craft fairs!!

Anne said...

LOL. I thought you were going to say you never know when we might run out of charm!

Anne said...

Oh, darn--should be 2nd CHANCE. But you knew who I meant.

Hal, thanks for saying you admire me for sticking it out for 2 hours. Jack said he thought I was supposed to be there longer. (I wasn't.)

Jack: Aren't you staying until 4?
Anne: I could if I want the extra humiliation.
Jack: You could leave at 3 and come back next week.

That's the kind of respect I get at home, lol.

terrio said...

No worries. If it's a male cop, Hellion can flirt us out of any trouble. If it's a female cop, I'm sure Matty could charm us into just a warning. LOL!

But a credit card in case of emergency might be good. Never know when we might run out of rum.

Anne said...

I have to excuse myself for about an hour to attend a web seminar. In the immortal words of Arnold, I'll be back.

Hellion said...

I don't know, Terr, cops love to give me tickets. You know, for looking so damned hot as I blew through that stopsign. Stuff like that. I might not be of any help in the cop department.

terrio said...

Then we'll sick the undead monkey on him.

2nd Chance said...

OK, yahoo ate my comment. Stupid yahoo.

No, don't hit me! I'm sorry...good yahoo, nice yahoo...

Anyway! Don't sic the undead monkey on the cops! Then we'll be facing animal cruelty charges...or cop cruelty charges as the case may be...

This is going to be one kick-ass signing party!

Sin said...

I love how my email doesn't even notify me anymore about comments. Freakin' bastard thing.

Anne said...

Aww, the cops just give you tickets because you're so darn sweet, Hellion.

I'm afraid to ask what the undead monkey is.

Sin said...

The undead monkey is my pet. They're all scared of it. He's really actually a sweet little thing.

2nd Chance said...

Just don't let him play with your cats or bite you. Either are bad news...

Janga said...

I'm late! It's been one of those days when for some unknown reason my ISP periodically gives up the ghost. I resurrect it, only to watch it die again. :(

I'm with Irish. The thought of having to have a book signing makes me ill. I have done poetry readings for a room full of mostly empty chairs, and that's probably similar. I always cheer myself up with the story of a friend who was invited to give a poetry reading at a prestigious university. The professor who met him at the airport delivered him to the appointed site, made his excuses, and hurried away, leaving my friend in a small auditorium with two people as his audience. Friend introduced himself and began to read a poem to his audience of two, only to have one of them interrupt him and say, "Your poem is very nice, but we're supposed to be at a meeting of the Astronomy Club. We're in the wrong place. Please excuse us." Friend always wondered if he were the only poet ever to read to an audience of -2. At least he got a generous honorarium from it. :)

Is it possible to skip book signings and mail signed bookplates after blog tours? Just asking in case I'm ever confronted with the problem.

2nd Chance said...

Janga! I love it...bookplates... You're a doll. For the hermit writer...not a bad idea!

Have a glittery hoohaa, for all the issues of the day. I'll have one with you...

Anne said...

Sin, I hope the undead monkey isn't like that chimp who just attacked his owner back east. Keep UM happy and full of UM Snacks.

Anne said...

LOL. YES! It's possible to send bookplates. I'm considering it, really, truly.

The truth is, book signings aren't mandatory, and I usually don't do one unless it's at something like RWA or RT. WHY I volunteered to do it last weekend is a wonder. It's just that I live in a small town and thought it would be fun. And you know, it was. It was also a lot of work (and some expense) to set up and prepare, and I hate not to have a good return.

Janga, your story reminds me of the guy who was a conference speaker late in the day. He got up and saw there was only one man left in the audience. Afterward, he thanked the man. "I really appreciate that you stuck it out to hear my talk." The guy said, "Oh I didn't stay to hear you. I'm the next speaker."

Santa said...

I am available for all booksignings, weddings, BarMitzvahs and will banchee for the odd wake.

Anne said...

I love that. Do you get much call for the odd banchee? Not that your banchees are odd... :)

Hellion said...

OMG, that's hilarious! Both the -2 audience and the "I'm the next speaker." *LOL*

Anne said...

Listen, having taught for 13 years, I can tell you that having a full house doesn't mean you have any listeners, lol.

That's like yet another story. (Hell, why aren't I a hit at book signings? I gotta million stories.) A prof was standing at the end of the parade field one Friday afternoon at VMI watching the corps parade/drill. A visitor said, "This is amazing. How many students are out on that field?" The prof says, "Maybe two."

Jack doesn't like me to tell that story, lol.

2nd Chance said...

What does an undead monkey eat, anyway?

I love the bookplate idea, too. With the technology available, to take blog tours...why not? Need to come up with an electronic equivalent...

Irisheyes said...

OMG! Love the guest speaker stories. Those are hilarious. As is Santa's offer to come banchee for a wake. I may need that way before I need you at a booksigning! LOL

And, Janga, just the fact that you got up in front of people and read anything is amazing in and of itself.

Anne said...

Oh, yeah, I forgot to say that, Janga. Good grief! Getting up and reading something you wrote is way braver than my book signing! The closest I've come is reading something on a radio interview a few weeks ago--and I didn't have anyone to look at (or not look at), so that wasn't bad.

Here's another speaker story Irisheyes. Well, not actually a story... Know what an optimist is? Someone who puts his shoes on when the speaker says, "And in conclusion..."

Anyone who's been through a teacher meeting will appreciate the truth in that. We used to threaten people within an inch of their lives if anyone raised his hand at the end of a meeting when the floor was open for questions. Ah, the love of education.

Anne said...

THANKS!!

Sin, I'm so sorry you aren't off somewhere getting a suntan but I love that you let me sub for you today.

And thanks everyone for your stories and intercourse--and I mean that as ANNE and not Dee, so use the clean definition. ;)

Drop in on my blog now and then: A Little Sisterly Advice, where Anne and Dee express themselves in their own unique ways.
htp://alittlesisterlyadvice.blogspot.com

Goodnight!